TakeAware acquires Cupplus and strengthens its position in the European disposable market

Groningen, 12 januari 2026

TakeAware B.V. has acquired the activities of Cupplus Europe B.V. With this strategic move, two leading players in sustainable and high-quality disposables are joining forces. The acquisition marks a significant acceleration of TakeAware’s growth ambitions and further strengthens its position in the European market.

Cupplus has been active in the disposable market for more than 15 years and has grown into an international player with a strong presence in several European countries. The company is known for its high-quality cardboard coffee cups, salad bowls, and a broad range of foodservice packaging. Cupplus’ expertise, scale, and market knowledge align seamlessly with TakeAware’s vision of making sustainable and innovative packaging solutions accessible to a wide audience.

With Cupplus, TakeAware not only brings in a strong organization, but also deep market expertise and an impressive international network. Together, this enables both parties to serve customers and partners even better, innovate faster, and continue building a future-proof product range.

Continuity for customers and suppliers
For customers and suppliers, little will change in day-to-day operations. The familiar products, service, and points of contact will remain the same. However, business processes such as contracts, orders, and invoicing will now be handled through TakeAware B.V.

The combination of both organizations results in a broader assortment, stronger logistics capabilities, and greater availability of sustainable disposables across Europe.

With this acquisition, TakeAware takes the next step in its mission to raise the standard in the disposable market: better, more sustainable, and smarter.